The idents Other presentation

The Big 2 was just two days past its 16th birthday when it entered its third phase on Sunday 18th February 2007. The yellow personality 2s were banished after more than five years, and the 2 instead becomes a 'window on the world'. On the face of it, the new idents appear to have more in common with the varied idents we saw between 1991 and 2001 - though in line with the way television presentation has been going in recent years, they are more extravagant (and more expensive) than ever before.

BBC2's fourteen new idents, based on seven scenarios, were designed by the advertising agency Abbott Mead Vickers BBDO and produced by Red Bee Media.


Cappuccino - Scoop


Cappuccino - Sugar Lumps


Seascape


Zoetrope


Mirror


Sunroof


Tent - Explorer

Tent - Festival

Tent - Beach


Chase - version 1


Chase - version 2


Chase - version 3


Chase - version 4

There is apparently one further variant on Chase which is still to be added to this page because I have yet to see it!

The idents Other presentation

Back to 2001-07