2002-05 2005-date

2005-date

After three-and-a-half years of random shapes, the BBC4 bosses decided it was time for a change, and a new ident package launched on Saturday 10th September 2005.

The idents are based around optical illusions, where what appears at first to be a single everyday image is in fact made up of four separate frames.

The 2005 trailer endboard design...

...and the 'next' and off-air screens. Anyone fancy some battenburg?

A revamped trailer endboard from Autumn 2007.

BBC4 was in its early days often criticised for being elitist and snooty. In answer to this, the channel has managed to broaden its appeal, whilst still appearing completely distinctive from any other channels. One of the ways it has achieved this is by running various themed seasons, often based around nostalgia. These have included Summer in the Sixties, TV on Trial and Pop - What Is It Good For?

Special idents are sometimes used in conjunction with these seasons, such as this one which was used for programmes linking into the Science Fiction Britannia season in November 2006.

2002-05 2005-date