Page 1 Page 2 CBBC: 2007-date 
The 'Blobs Mk2' phase was only ever intended to be temporary, but in the event lasted nearly two years. Then, on 3rd September 2007, a whole new look to CBBC was introduced, along with a new logo which feels rather more edgy and grown-up than its predecessors. Note that, for the first time since 1991, the 'BBC' part of the name does not use the corporate BBC logo; but nonetheless the logo still appears beneath the lettering. A series of impressive new idents were introduced, in which the four letters that make up the channel's name appear in various wacky situations, some involving personalities from CBBC's programmes. The same idents are used on both the dedicated channel and on BBC1 and BBC2. There is no voiceover on them, and each ident finishes with the channel logo as shown above.    
Above: ident featuring Raven.    
Above: ident featuring Tracy Beaker (though not seen in these images).    
Above: ident featuring Sam, Mark and Caroline from TMi.    
Above: ident featuring Shaun the Sheep.    
Above: ident featuring Basil Brush.  
On the same day as the revamp, a new presenter, Ed Petrie, joined CBBC in what, at long last, is a return to a more personal, Broom Cupboard-style of presentation - maybe because the people who grew up with the Broom Cupboard are now running the BBC?! Sadly a true return to the old days would be impossible due to the demolition of the old network control rooms! Ed, now CBBC's sole weekday continuity presenter, links programmes on the CBBC channel live from the 'CBBC office'. No self-respecting children's presenter should be without a furry sidekick, and so Ed is joined each afternoon by Oucho the cactus!  
All other links throughout the day on the CBBC channel, and also on BBC1 in the traditional afternoon slot, are presenter-less, although Ed Petrie appears 'out of vision' to voice the menus and 'next' captions.  
The new trailer style.      
The only fly in the ointment of the new look concerns, unsurprisingly, the CBBC channel's DOG. At first sight, it appears fairly small, transparent and relatively unobtrusive. But then every few seconds it animates in the fashion shown above, which has the effect of continually drawing the viewer's attention back towards it - extremely irritating and totally pointless! CBBC on BBC1 and BBC2 thankfully still manages without this daft distraction. Meanwhile, CBBC's term-time strand of schools' programming, Class TV, took something of a hit following the relaunch, with output reduced from around four hours per day to just an hour-and-a-quarter at lunchtime. Then after March 2008, Class TV disappeared altogether. During daytime hours the channel now shows regular CBBC programming for an audience which should be at school. Is the 'sick in bed' viewership one that the BBC should really be pursuing?
CBeebies: 2002-date CBeebies is the BBC's brand for younger children, and consists of zones of programming on BBC1 and BBC2, as well as a dedicated channel which runs for thirteen hours each weekday from 6.00am, handing over its digital bandwidth to BBC4 at 7.00pm. From launch CBeebies used a similar presentation style to its big brother.  
Doesn't the pink-and-yellow blobby theme on the left remind you of a certain star of Saturday night television?  
Left: 'Next' sequences are used between most programmes. You can't go far on CBeebies without tripping over The Tweenies... Right: a trailer, in the same style as CBBC. 
CBeebies continuity is pre-recorded and comes from the oddly-named Studio TC0 (zero). The channel's presentation style was criticised for being overly patronising towards its audience, which includes children up to the age of six. But this didn't stop CBeebies quickly becoming the popular BBC channel after BBC1 and BBC2! The presenters here are Chris Jarvis (who returned after presenting Children's BBC in the mid 90s) and Pui Fan Lee (aka Teletubby Po!) - who have a nasty habit of breaking into song. Page 1 Page 2 | 
