| 1990 29 April Launch of BSB (British Satellite Broadcasting) 27-28 May Second ITV Telethon held 27 August BBC Radio 5 launched at 9.00am - the first new national radio station since 1967 2 November Sky and BSB merge to form British Sky Broadcasting (BSkyB)
1991   January East Midlands Today launched
16 February New idents introduced on BBC1 at 9.00am, and on BBC2 at 2.45pm. BBC2 has multiple idents for the first time 1 May Radio 1 begins 24 hour broadcasting 31 July The BBC's Lime Grove studios close October Launch of BBC World Service Television in Asia and the Middle East
1992 21 January Launch of BBC Radio Berkshire at 6.30am, completing the BBC Local Radio network. BBC Select launched, night times on BBC1 28 February Radio 3's medium wave service on 1215kHz ceases 7 September Classic FM, the UK's first national commercial radio station, begins broadcasting at 6.00am 25 September Final edition of Channel 4 Daily 1 November UK Gold, a joint venture between the BBC and Thames, launched 31 December Final broadcasts by ITV companies Thames, TVS, TSW and TV-am
1993  1 January ITV companies Carlton, Meridian, Westcountry and GMTV begin broadcasting
13 April BBC News relaunched with the 'virtual' look (right) 30 April Virgin 1215, the UK's second national commercial network, starts at 12.15pm 1 September BSkyB launches its Multichannels package which sees several previously
free-to-air channels become encrypted 25 October Radio 1 relaunched with a new schedule
 1994
27 March Radio 5 ends broadcasting at midnight 28 March Radio 5 Live begins at 5.00am 1 July Radio 1 ceases its medium wave service at 9.00am
1995 26 January BBC World Service Television replaced by BBC World and BBC Prime 14 February The third national commercial radio station, Talk Radio UK, launches 27 September The BBC begins the world's first regular DAB (Digital Audio Broadcasting) transmissions from five transmitters around the London area 9 October The Learning Zone launches on BBC2 overnights
1996 1 October Granada Sky Broadcasting launches a four channel service - Granada Plus, Granada Men and Motors, Granada Good Life and Granada Talk TV 11 October New idents introduced on Channel 4 - the first since its launch
1997  6 January Channel 4 begins 24 hour broadcasting
30 March Channel 5 launched at 6.00pm 2 June Breakfast News relaunched with a new look 4 October New BBC logo introduced; new balloon idents appear on BBC1; BBC2 idents
continue with four new additions  1 November UKTV launched - a joint venture between BBC Worldwide and Flextech Ltd -
with the start of three new channels alongside UK Gold: UK Horizons, UK Style and UK Arena
8 November Final national anthem closedown on BBC1 9 November BBC News 24 launched at 5.30pm, the BBC's first new channel in the UK
since 1964. It is initially only available to cable viewers, and overnight on BBC1
1998 29 March Launch of BBC America 23 September BBC Choice launched at 12.00, initially only available to view at BBC premises. BBC Parliament begins on the same day 1 October Digital satellite service launched in the UK, with the subscription service operated by Sky Digital 5 October New ITV logo introduced 10 October Launch of UK Play 1 November Launch of FilmFour 15 November The world's first digital terrestrial network launched in the UK, with the subscription service operated by OnDigital, a consortium operated by Carlton and Granada 7 December ITV2 launched at 7.00pm
1999 5 March News at Ten dropped from the ITV schedule 8 March New news programmes start on ITV - Evening News at 6.30 and Nightly News at 11.00 2 April New idents on Channel 4 10 May BBC News relaunches with a new look 1 June BBC Knowledge launched at 5.00pm 25 October BBC News 24 relaunches with a new look 8 November Most ITV companies adopt new generic idents at 9.25am, with the 'hearts' theme 15 November Digital One begins broadcasting the UK's first commercial DAB radio service with five stations - Classic FM, Virgin, Talk Radio, Planet Rock and Core. More follow in 2000 31 December 2000 Today broadcast on BBC1 continuously from 9.15am | 
